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Analysis of the competitiveness of energy suppliers
WALTEROVÁ, Kateřina
This thesis deals with the analysis of the competitiveness of energy suppliers in the Czech Republic. The established goal is to get to know the situation on the market of energy suppliers and, based on the available data, to analyze the competitiveness of individual suppliers. Electricity suppliers were selected for the analysis based on the market share calculated from the number of consumption points. For companies, selected financial indicators are calculated according to data from annual reports, and based on them, the ranking in the inter-company comparison is determined. Another part of the analysis is the comparison of companies according to the price level of their products for end consumers from the household sector. In this case, the compared companies are divided into two groups and the way prices are set based on external influences that were present in the given years is observed.
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The Development of the Price Level in Railway Building
Maturová, Vladimíra ; Pleva, Martin (referee) ; Puchýř, Bohumil (advisor)
This diploma thesis is describing the theme of price development of construction work on the railway superstructure. The result is meant as determination of technical-economic indicator which can be used in view of pricing mainly for public tenders as well as in the way of orientation at cost prices. The work is also engaged in production index for construction. The main meaning of this part is formed by comparing the dates of the Czech Statistical Office in the production of building and civil engineering in the Czech Republic between years of 2009 and 2015 with the production of railways constructions. As the railroad tracks are in corporate governance SŽDC state organization – whole planned construction works are controlled by conditions and rules of public tenders. After joining the Czech Republic into the European Union the requirements for optimal state of international transportation networks in their technical and social part had to be guaranteed. The thesis „The Development of the Price Level in Railway Deliveries“ includes topic of progressing of Czech economy, development of Czech and foreign markets and its influence on material deliveries and price fluctuations, pricing and costing. Because of main topic contains railway economy production there are given basic technical and technological information with application for Brno subregion.
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Marketing plan for a social and entertainment company specialising in French gastronomy and culture
ZELENÁ, Adriana
The bachelor thesis is focused on the creation of a marketing plan for a new social-entertainment enterprise specialized in French gastronomy and culture, which will enter the market in Humpolec. The thesis is divided into two main parts. The theoretical part is consists of literary research and methodology. Firstly, I learned literature based on marketing, food service, coffee, and wine. In this part, key concepts were defined, with which I worked further in the practical part. The methodology of the work focus on aim of the bachelor thesis, the research questions, the principle of marketing research and the methods through which the research was carried out. The practical part consist of interpretation of data obtained during marketing research, description of the location, analysis of potential customers and competitors. Then, the marketing plan for the new enterprise was created.
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Calculation of Prices and Costs in Catering and Accommodation Services
MIESBAUEROVÁ, Lucie
The bachelor's thesis deals with the issue of compiling prices and cost calculations in catering and accommodation services. The aim of this work is to evaluate the system of compiling calculations of the selected company. The theoretical part of this work is devoted to explaining the basic concepts. It focuses on the basic concept of classification of costs. The practical part presents the selected company, which is an accommodation facility. Shows all the costs of the company and their current calculation of costing and pricing. Information about costs and calculation are obtained based on an interview with authorized staff of selected company. The following is a proposal for appropriate provision to improve the pricing policy of company in connection with the company's target.
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The Development of the Price Level in Railway Building
Maturová, Vladimíra ; Pleva, Martin (referee) ; Puchýř, Bohumil (advisor)
This diploma thesis is describing the theme of price development of construction work on the railway superstructure. The result is meant as determination of technical-economic indicator which can be used in view of pricing mainly for public tenders as well as in the way of orientation at cost prices. The work is also engaged in production index for construction. The main meaning of this part is formed by comparing the dates of the Czech Statistical Office in the production of building and civil engineering in the Czech Republic between years of 2009 and 2015 with the production of railways constructions. As the railroad tracks are in corporate governance SŽDC state organization – whole planned construction works are controlled by conditions and rules of public tenders. After joining the Czech Republic into the European Union the requirements for optimal state of international transportation networks in their technical and social part had to be guaranteed. The thesis „The Development of the Price Level in Railway Deliveries“ includes topic of progressing of Czech economy, development of Czech and foreign markets and its influence on material deliveries and price fluctuations, pricing and costing. Because of main topic contains railway economy production there are given basic technical and technological information with application for Brno subregion.
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Payment systems analysis
Kvapil, Dominik ; Schlossberger, Otakar (advisor) ; Hoffman, Andrej (referee)
The subject of this bachelor thesis is payment systems. The first part decribes different types of payment systems and risk engangering them. After this chapter, the analysis of CERTIS and EURO1 payment systems follows. Payment systems analysis is focused on participants, operating of the systems, pricing policy and risk control. The last part deals with the comparison of CERTIS and EURO1 payment systems. The comparison consists of different criteria, for example, settlement, currency of settlement, work with liquidity, the number of transactions processed or settlement finality. The result of the comparison is both systems are rather different. This part is author´s own contribution to the bachelor thesis.
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Business strategies of the selected e-shops
Chytilová, Kristýna ; Sedláček, Jiří (advisor) ; Slaba, Jiří (referee)
The world of internet evolves quickly and it becomes an important means of trade. It brings new business opportunities with a need for specific business strategies. In order to be competitive, every company has to exploit as many advantages as possible and many advantages can be gained through the use of the internet (such as cost economization, easier integration of company departments and efficient data sharing, etc.). It is also important for e-shops to offer innovative services and user-friendly interface that will distinguish them from others. The aim of this thesis is to identify the opportunities for companies that the internet offers, to describe the specifics of internet business and its advantages and disadvantages, to analyze strategies of the selected e-shops from the Czech and the international market and to create a prognosis of their future development.
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